PRIVACY POLICY

I. ABOUT THIS PRIVACY POLICY AND USING OUR SITE AND TOOLS

This Privacy Policy describes how Medifast, Inc., its subsidiaries or affiliates ("Company" or "We" or "Our") collect, use and disclose information through Medifast1.com, OPTAVIA.com, MedifastCenters.com, MedifastMD.com and any other websites We host and/or operate that link to this Privacy Policy ("Company Websites").

The Company Websites contain links to other sites. Once you enter another website, be aware that Company is not responsible for the privacy practices of such other sites. We encourage you to look for and review the privacy statements of each website that you visit through a link on the Company Websites. We hope that reading Our Privacy Policy gives you a clear idea of how We manage information about you.

While you may use some of the functionality of the Company Websites without registration, many of the specific tools and services on the Company Websites require registration. If you use the Company Websites without registering, the only information We collect will be certain technical information from your computer or mobile device that is not intended to be used to identify you personally ("Non-Personal Information") through the use of Cookies or Web Beacons. If you choose to register with the Company Websites for certain services, We require you to submit information that We use to identify you personally ("Personally Identifiable Information"), which, depending on the tool or service you have selected, may include weight loss goals, height, weight, gender, age, birthday and activity level. You are responsible for ensuring the accuracy of the Personally Identifiable Information you submit to the Company Websites. Inaccurate information will affect the information you receive when using the Company Websites and tools and Our ability to contact you as contemplated in this Privacy Policy. For example, your email address should be kept current because that it is how We communicate with you.

II. NON-PERSONAL INFORMATION WE COLLECT ABOUT YOU

Even if you do not register with the Company Websites, We collect Non-Personal Information about your use of the Company Websites, special promotions and newsletters.

A. Cookies

We collect Non-Personal Information about your use of the Company Websites and your use of the websites of selected sponsors and advertisers through the use of Cookies, which are small text files that websites save on your computer using your web browser and access when you return. The Company Websites and Our sponsors' or advertisers' websites assign every computer a different Cookie. The information collected by Cookies (i) helps us dynamically generate advertising and content on web pages or in newsletters, (ii) allows us to determine how many people are using the Company Websites and selected sponsors' and advertisers' sites, (iii) allows us to determine how many people open Our emails and (iv) allows us to determine for what purposes these actions are being taken. We may use Cookie information to target certain advertisements to your browser or to determine the popularity of certain content or advertisements. Cookies are also used to facilitate a user's log-in, as navigation aids and as session timers, but not to retain health information about you. Cookies used by Company are also used to restrict underage use of the Company Websites.

Your browser software can be set to reject all Cookies. Most browsers offer instructions on how to reset the browser to reject Cookies in the "Help" section of the toolbar. If you reject Our Cookies, certain of the functions and conveniences of the Company Websites may not work properly but you do not have to accept Our Cookies in order to productively use the Company Websites. We do not link Non-Personal Information from Cookies to Personally Identifiable Information without your permission, and do not use Cookies to collect or store health information about you.

We and Our service providers also use Cookies to collect information from you over time and across the Company Websites and other websites to (i) provide you with and improve the performance of Our advertising that Our service providers deliver to you on other websites, (ii) analyze where visitors go and what they do while visiting the Company Websites (iii) improve Our and Our service providers' products and services and (iv) provide advertisements about goods and services of interest to you.

Some of these service providers may offer the ability to opt out of their use of your information for the placement of targeted advertisements. To opt out of these service providers' use of your information for the placement of targeted advertisements, please visit http://optout.aboutads.info. We do not currently respond to web browser "do not track" signals or other mechanisms that provide a method to opt out of the collection of information across the networks of websites and online services in which We participate. For more information about "do not track" signals, visit http://www.allaboutdnt.org.

B. Web Beacons

We also may use Web Beacons to collect Non-Personal Information about your use of the Company Websites and the websites of selected sponsors and advertisers, and your use of special promotions or newsletters. The information collected by Web Beacons allows us to statistically monitor your usage of the Company Websites.

We do not link Non-Personal Information from Web Beacons to Personally Identifiable Information without your permission and do not use Web Beacons to collect or store health information about you.

III. PERSONALLY IDENTIFIABLE INFORMATION WE COLLECT ABOUT YOU

We collect Personally Identifiable Information that you provide to us when you register as a member of the Company Websites and/or when you update your member profile. We use the Personally Identifiable Information that you provide to respond to your questions, provide you the specific services you select, make predictions about your interests and reach out to you with special offers, promotions, advertisements, newsletters and other materials, send you emails about website maintenance and updates and inform you of significant changes to this Privacy Policy. You may opt-out of receiving future advertising emails by clicking on the "unsubscribe" link at the end of the email, which has instructions on how to unsubscribe from the mailing list.

A. Website Registration and Interactive Tools on the Company Websites

After you have registered as a member of the Company Websites, you may choose to use certain interactive content, tools and services that may ask you to voluntarily provide other types of information about yourself including information related to your health and weight loss goals.

B. Children

We are committed to protecting the privacy of children. We do not collect Personally Identifiable Information from any person We actually know is under the age of 13. A parent or guardian is solely responsible for providing supervision of their children's use of the Company Websites. The parent or guardian assumes full responsibility for ensuring that the registration information is kept secure and that the information submitted is accurate. The parent or guardian also assumes full responsibility for the interpretation and use of any information or suggestions provided through the Company Websites for their children. The Company Websites do not sell products for purchase by children. If you are under 18, you may use the Company Websites only with the involvement of a parent or guardian.

C. Market Research

From time to time the Company marketing department, or operations contractors acting on its behalf, may conduct online research surveys in order to gather feedback about the Company Websites through email invitations, pop-up surveys or online focus groups. When participating in a survey, We may ask you to submit Personally Identifiable Information. This Personally Identifiable Information is used for research purposes, and is not used for sales solicitations. When a third party sponsors a survey, the survey results are aggregated and reported to the sponsor. Aggregated survey results do not contain any information that could be used to contact or identify you. Personally Identifiable Information collected through market research will only be used by Company and its operations contractors and will not be given or sold to a third party without your consent.

IV. DISCLOSURE OF YOUR INFORMATION

Except as set forth in this Privacy Policy or as specifically agreed to by you, Company will not disclose any Personally Identifiable Information it gathers from you on the Company Websites. We will only release Personally Identifiable Information to third parties: (1) to comply with valid legal requirements such as a law, regulation, search warrant, subpoena or court order; or (2) in special cases, such as a physical threat to you or others. In the event that We are legally compelled to disclose your Personally Identifiable Information to a third party, We will attempt to notify you unless doing so would violate the law or court order. In addition, We may disclose Personally Identifiable Information as described below.

We may periodically share your Personally Identifiable Information, including your personal improvement and weight-loss related information, with Company partners. These partners may use your information to make predictions about your interests and reach out to you with special offers, promotions, advertisements, newsletters and other materials.

We may share your information with third party operations and maintenance contractors who need to use that information in the course of providing products or services to the Company. These contractors include vendors and suppliers that provide us with technology, services and/or content related to better operation and maintenance of the Company Websites. Access to your Personally Identifiable Information by these contractors is limited to the information reasonably necessary for the contractor to perform its limited function for the Company Websites. We also contractually require that Our operations and maintenance contractors:

  1. protect the privacy of your Personally Identifiable Information consistent with this Privacy Policy
  2. not use or disclose your Personally Identifiable Information for any purpose other than providing us with products and services.
V. HOW COMPANY HANDLES PRIVACY AND SECURITY INTERNALLY

Company maintains administrative, technical and physical controls designed to safeguard the Personally Identifiable Information collected through the Company Websites. Despite these efforts to protect your Personally Identifiable Information, there is always some risk that an unauthorized third party may find a way around Our security systems or that transmissions of your information over the Internet will be intercepted.

VI. UPDATING YOUR INFORMATION AND CONTACTING COMPANY

A. Updating Your Personally Identifiable Information

The Company Websites' pages that collect and store self-reported data allow you to correct, update or review information you have submitted by going back to the specific page, logging-in and making the desired changes.

B. Removing your Personal Information

If you have a complaint or problem, including removing your information from our systems, please contact us. Our customer service department will forward your complaint to the appropriate internal Company department for a response or resolution. We try to answer every email within 48 business hours, but may not always be able to do so. If you do not receive adequate resolution of a privacy related problem, you may write to us at:

Medifast, Inc.
Attn: Privacy Officer
100 International Drive, 18th Floor, Baltimore, MD 21202

C. Limitations on Removing or Changing Information

Upon your request, We will delete your Personally Identifiable Information from Our active databases and where feasible from our back-up media. You should be aware that it may not be technologically possible to remove each and every record of the information you have provided to the Company Websites from Our servers.

VII. CHANGES TO THIS PRIVACY POLICY

Company retains the right to update this Privacy Policy at its general discretion according to the needs of the business, its consumers or in accordance with the mandates of federal and state law. If We update this Privacy Policy, We will notify you by posting a new Privacy Policy on this page or by notifying you through the Company Websites or at other contact information We have on file for you. If any such update materially increases the ways in which We collect, use or share the information previously collected from you through the Company Websites, We will give you the opportunity to consent to such changes before applying them to that information.

This version of the privacy policy is effective December 1, 2017.

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