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OPTAVIA offers four components to support you as you begin your journey toward Lifelong Transformation, One Healthy Habit at a Time.

Your OPTAVIA Coach guides and supports you throughout your journey to Optimal Health & Wellbeing.

OPTAVIA Coaches are the lifeblood of our program, they're one of the biggest differences we offer. Study after study shows that support and guidance increase your chances for success in reaching your optimal weight*. No matter what you're facing, your Coach will be here to help steer you to success. Your Coach will guide you through the Habits of Health and help you develop healthy new habits and make healthy choices that can lead to lifelong transformation. Your Coach will keep you accountable and will help you celebrate all the little victories that add up to the big ones!

The Habits of Health

OPTAVIA succeeds where other programs fail because we incorporate Healthy Habits in everything we do. Today, the world is searching for quick-fix weight-loss solutions. But we know quick fixes don't work. OPTAVIA's approach is radically different. The Habits of Health system will help you learn and adopt new healthy habits in bite-sized pieces we call micro habits, which can lead to Lifelong Transformation, One Healthy Habit at a Time. Developed by OPTAVIA co-founder, Dr. Wayne Andersen, The Habits of Health is an innovative lifestyle approach that gets your mind and body working together to work for you. It helps you replace unhealthy habits with healthy ones that can help contribute to your long-term success.

Our OPTAVIA Community

Our OPTAVIA Community will support you alongside your Coach. When you're part of OPTAVIA, you're part of a community of like-minded, like-hearted people who support each other through and through. Our Community offers many forms of support including live and recorded video conferences and calls, nutrition support, client-focused groups, online help and much more. When you succeed, your transformation may be an inspiration to others. You can show others the way by paying it forward so they can also transform their lives. We believe in your potential, and we help you build a life around what matters to you most.

Our Scientifically Proven Fuelings and Plans

OPTAVIA works because it's simple and easy to follow. Our proven Optimal Weight 5 & 1 Plan® jumpstarts your optimal weight journey. Five of your daily meals are OPTAVIA Fuelings. You'll choose from more than 60 delicious, convenient, nutritionally interchangeable, scientifically-designed Fuelings. Your body will enter a gentle, but efficient fat-burning state, essential for losing weight. Each Fueling contains high-quality protein which helps retain lean muscle mass, and probiotic cultures, which help support digestive health, as part of a balanced diet and healthy lifestyle. Our scientifically proven plans and our products were developed by physicians, dietitians and scientists, and have been used by more than 1 million Clients and recommended by thousands of health care providers. In addition to five Fuelings per day eaten every 2 to 3 hours, you’ll learn another healthy habit, how to make a Lean & Green meal for you and your family. When you know what optimal nutrition looks like, Healthy Eating Becomes Second Nature.

*Appel, L.J., et al., Comparative effectiveness of weight-loss interventions in clinical practice. N Engl J Med, 2011. 365(21): p. 1959-68.

The life you want is waiting, all you have to do is take the first step.