text.skipToContent text.skipToNavigation
A better way to a better you

We get it. We've tried it all. And faltered, too. Until we found a better way, that is.

That's where OPTAVIA comes in. We've helped countless people just like you achieve personal

transformation with these four powerful supports:

Independent OPTAVIA Coaches, who deliver guidance and inspiration on your journey.

A Community of warm, like-minded people providing real-time encouragement.

Clinically proven plans and scientifically-developed products, called Fuelings, designed by dietitians, scientists, and physicians.

Our Habits of Health® Transformational System offers easy steps to a sustainably healthy lifestyle.

If you are someone who wants to reclaim your health and change your lifestyle,

you’ve come to the right place. Welcome to OPTAVIA.

<strong>Follow a clinically proven plan.</strong><br/><br/>

Follow a clinically proven plan.

Start changing your life today. Products & Plans

<strong>What are your goals?</strong><br/><br/>

What are your goals?

We’ve been where you are, and we’ll help find the right path for you. Coach & Community

<strong>Learn the Habits of Health.</strong><br/><br/>

Learn the Habits of Health.

Long-term breakthroughs happen one habit at a time. Learn More

The life you want is waiting, all you have to do is take the first step.