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OPTAVIA offers four components to support you as you begin your journey toward Lifelong Transformation, One Healthy Habit at a Time™.

Your OPTAVIA Coach guides and supports you throughout your journey to optimal health & wellbeing.

Healthy Nutrition gets you where you want to go, OPTAVIA Coaches make sure you never go it alone. OPTAVIA Coaches are the lifeblood of our program. No matter what you’re facing, your Coach has likely been in your very same shoes and can help steer you to success. They guide you through the Habits of Health™ that create optimal health and can lead to lifelong transformation.

The Habits of Health

OPTAVIA succeeds where other programs fail because we incorporate Healthy Habits in everything we do. OPTAVIA's approach is radically different. We believe optimal health is about what's added to your life, not what's subtracted from the scale. The Habits of Health system will help you learn and adopt new healthy habits in bite-sized pieces we call micro habits, which can lead to Lifelong Transformation, One Healthy Habit at a Time. Developed by OPTAVIA co-founder, Dr. Wayne Andersen, The Habits of Health is an innovative lifestyle approach that gets your mind and body working together to work for you. It helps you replace unhealthy habits with healthy ones that can help contribute to your long-term success.

Our OPTAVIA Community

When you're part of OPTAVIA, you're part of a community of like-minded, like-hearted people who support each other through and through. Our Community offers many forms of support including live and recorded video conferences and calls, nutrition support, client-focused groups, online help and much more. When you succeed, your transformation may be an inspiration to others. You can show others the way by paying it forward so they can also transform their lives. We believe in your potential, and we help you build a life around what matters to you most.

Our Scientifically Proven Plans and Our Products

OPTAVIA works because it's simple and easy to follow. Our proven Optimal Weight 5 & 1 Plan® jumpstarts your optimal weight journey. Five of your daily meals are OPTAVIA Fuelings. You'll choose from convenient, nutritionally interchangeable, scientifically-designed Fuelings. Your body will enter a gentle, but efficient fat-burning state. Each Fueling contains high-quality protein which helps retain lean muscle mass. Our scientifically proven plans and our products were developed by physicians, dietitians and scientists, and have been used by more than 1 million Clients and recommended by thousands of health care providers. In addition to Fuelings each day, you'll learn another healthy habit, how to make a Lean & Green™ meal for you and your family. When you know what optimal nutrition looks like, Healthy Eating Becomes Second Nature.

The life you want is waiting, all you have to do is take the first step.