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A Better Way to a Better You.

Your first step toward lifelong transformation.

We're OPTAVIA. We've helped countless people just like you achieve personal transformation with these four powerful components:

Clinically proven plans and scientifically created products, called Fuelings, designed by dietitians, scientists and physicians
Personal Coaches, who deliver guidance and inspiration on your journey
Our Habits of Health® Transformational System, which offers easy steps to a healthy lifestyle
A Community of warm, like-hearted people providing real-time encouragement

If you want to reclaim your health and change your lifestyle, you've come to the right place. Welcome to OPTAVIA.

"Most importantly, I gained a life of freedom. Food no longer controls me … OPTAVIA gave me the tools to help me cope with whatever life throws my way."

Lexlee Hudson, OPTAVIA Client & Independent OPTAVIA Coach

Most Popular Plan


Optimal Weight
5 & 1 Plan®

Our most popular plan is the Optimal Weight 5 & 1 Plan. Designed by physicians, nutritionists and scientists, it helps you feel full while learning the healthy habit of enjoying six smaller meals every two to three hours.

The Optimal Weight 5 & 1 Plan is uniquely flexible and simple, with over 50 delicious Fuelings to choose from. Of course, your Coach will help you customize and choose the perfect plan to meet your personal goals.

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Lean &
Green Meals


Your Coach can help teach you another healthy habit: how to make a Lean & Green meal. A Lean & Green meal includes lean protein plus three servings of non-starchy vegetables and up to two servings of healthy fats. That means there are countless options, with a wide spectrum of vegetable choices. Best of all, you can enjoy a Lean & Green meal any time of day — whatever works best for your schedule.

OPTAVIA succeeds where other programs fail because we incorporate healthy habits in everything we do.

Healthy Weight

Healthy Eating
& Hydration


Healthy Sleep & Energy Management

Healthy Mind


The Habits of Health Transformational System will help you learn and adopt new healthy habits in bite-sized pieces we call microHabits, which can lead to Lifelong Transformation, One Healthy Habit at a Time®. Developed by OPTAVIA co-founder and independent OPTAVIA Coach, Dr. Wayne Scott Andersen, the Habits of Health Transformational System is an innovative lifestyle approach that gets your mind and body working together to work for you. It helps you replace unhealthy habits with healthy ones that can help contribute to your long-term success.

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Find a Coach


They say you can't truly understand someone until you've walked a mile in their shoes. That's why so many individuals who discovered personal breakthroughs through OPTAVIA decide to become Coaches, to inspire and support others who are beginning where they started. As you begin to build a life around what matters to you, your personal Coach will be an invaluable guide.

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