OPTAVIA ASCEND is here! New clients can SAVE UP TO 20% off the new GLP-1 Nutrition Support Plan or Optimization Plan

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Weight loss
designed for real life.

How can we help you live your best life?

coach before
coach after

*Average weight loss on the Optimal Weight 5 & 1 Plan® is 12 pounds. Clients are in weight loss, on average, for 12 weeks.

I'm an independent OPTAVIA Coach. Here is my story:

We began our journey in the summer of 2009. We met our health coach for coffee and decided then and there we wanted the results they were having. Trying every other weight loss program out there to lose weight and get healthy since the beginning of our marriage. Our hope and belief that this program was going to work was not that strong. But our health coach assured us that he would be there to support us and that if we followed the 5 & 1 program and stayed connected to him and the bio-network of support the results would follow and the weight and inches would melt off. It was amazing to see Thea down 43 lbs and at her healthy BMI, such a short amount of time. She had never seen a size 2 before; completely skipping that size in her teenage years. Doug went on to lose 64 lbs. And was now back at the size he was in junior high. We are moving forward in our health journey by daily adapting the Habits of Health. We make a daily choice to stay healthy, stay accountable to each other, and teach our 2 young girls about making healthy choices at there impressionable age. We now have the energy to keep up with our 6 and 3 year old girls!! They are the Joy of our life. We enjoy Family Nights and building relationship with all our friends and family that have joined us on this journey to Optimal Health and Longevity. We thought Becoming Health coaches during our weight loss would help keep us accountable. Little did we know that was only the beginning? Our lives would quickly change and experience growth we had only dreamed of. We developed Healthier Bodies; Balanced Life & now get to pass the gift of health to the people we care about the most. We would love to support you or your loved one on your journey from surviving to thriving in your health for life.

Built to support every phase and every goal.

We understand the struggle and remove guesswork. Build lifelong healthy habits with our guidance, support and science-backed plans.

Because weight loss works when it’s more than just weight loss.

  • Lose Weight
  • Maintain a Healthy Weight
  • Active Optimal Health

  • Personal Coach
  • Supportive Community
  • Clinically Proven Nutrition Plans
  • Access to GLP-1 Options (If Clinically Appropriate)*
  • Habits of Health®

*Medical advice, treatment, prescriptions, and the overall practice of medicine must be provided by a licensed healthcare professional. OPTAVIA and its coaches do not engage in or provide any medical services.

1

Set your 'why' and map your journey.

2

Connect with your coach and community.

With support like this, you can lose more weight than dieting on your own*.

Your personal coach will walk the journey with you. About 90% have been there before as clients themselves.

Thousands of others going through similar journeys

No matter what you are facing, your coach or someone in the community has likely been in your shoes and can help steer you to success.

  • rolodex profile "I'm doing this for my future self – It's not about the scale."
  • rolodex profile "I broke free from the "I can handle it alone" mentality."
  • rolodex profile "My coach and the broader OPTAVIA community are constant pillars of support, reinforcing the importance of connection on this journey."
  • rolodex profile "You’re in this program for yourself — but certainly not BY yourself."
  • rolodex profile "My coach stood by my side even when I didn’t think I could succeed. She gave me new tools to help get me where I want to be in this journey."
  • rolodex profile "I’m a better “everything” because of OPTAVIA. I have one life, and I don’t plan on wasting a single day ... I’ve taken the control back in my life."
  • rolodex profile "I’m growing every day on my journey to optimal health – I owe it all to OPTAVIA!"
  • rolodex profile "Now, I have a life without limits. I’m grateful beyond words."

*2019 clinical study where participants who had the support of a coach lost up to 10x more weight* than the self-directed group. Based on the results of a 16-week clinical study, those who participated in at least 75% of their 23 assigned OPTAVIA coaching calls lost 15.2 lbs. compared to 6.7 pounds for those participating in fewer calls.

3

Simplify your eating habits.

Nutrition doesn't have to be complicated. Easy-to-follow, clinically proven plans deliver turnkey nutrition — and help you meet your goals.

Nutrition plans to meet you where you are — and carry you through every stage.

*Medical advice, treatment, prescriptions, and the overall practice of medicine must be provided by a licensed healthcare professional. OPTAVIA and its coaches do not engage in or provide any medical services.

Food Image

Scientifically designed products and self-prepared Lean & Green meals work together to make healthy eating second nature.

  • Backed by Science
    Backed by science
  • Nutrient-dense products
    Nutrient-dense products
  • Pre-portioned
    Pre-portioned
  • No colors, flavors, or sweeteners from artificial sources
    No colors, flavors, or sweeteners from artificial sources
  • Nutritionally equivalent & interchangeable
    Nutritionally equivalent & interchangeable

4

Build lifelong healthy habits.

Our proprietary behavior change system is designed to support long-term health, well-being and weight loss success.

Our approach to better health is
backed by 40+ years of scientific and clinical heritage.

  • Physician Founded
  • Scientifically Designed
  • Clinically Proven Plans

In-House Experts
Our very own dietitians, researchers and behavior change experts

Scientific Advisory Board
Internationally recognized physicians, academic researchers, nutrition and health-related policy experts

How science shapes our program
  • Recommended by thousands of healthcare providers
  • 18 randomized controlled trial publications
  • 30+ scientific journal publications
  • 20+ research studies
  • 60+ peer-reviewed scientific abstracts & publications

as seen on

Shape Magazine logo.
People magazine logo.
Today Show logo.
Womens Health magazine logo.
Popsugar logo.
Habit tracking phone

Digital tools to support your journey

Making a healthy lifestyle second nature is easier with the OPTAVIA app.

  • Access 200+ recipes
  • Track your habits
  • Log your Fuelings and Lean & Green meals
  • Follow your weight loss
  • Map your lifelong journey
habit tracking mobile

My Journey Setup

  • Determine your goal and ‘why’
  • Connect with your coach
  • Build healthy habits