With you every step
Lose the weight and make a healthy lifestyle second nature
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Translation disclaimer: Translations are provided for your convenience. The English Version of OPTAVIA.com, including any and all Legal Notices and Terms and Conditions, is the definitive version.
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Built to support every phase and every goal
We understand the struggle and remove guesswork. Build lifelong healthy habits with our guidance, support and science-backed plans.
Because weight loss works when it’s more than just weight loss.
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Personal Coach
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Supportive Community
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Clinically Proven Nutrition Plans
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Access to GLP-1 Options (If Clinically Appropriate)*
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Habits of Health®
Independent OPTAVIA coaches
Personal guidance along every step of the journey
Supportive community
A community of people providing real-time encouragement
Clinically proven plans and scientifically developed products
Tools to support every step of your journey, designed by experts
Access to GLP-1 options
Weight loss medication (if clinically appropriate) and health provider support in collaboration with LifeMD®*
Habits of Health® Transformational System
Simple steps to building habits that support a healthier you
*Medical advice, treatment, prescriptions, and the overall practice of medicine must be provided by a licensed healthcare professional. OPTAVIA and its coaches do not engage in or provide any medical services.
More than 3 million lives impacted and counting
"I’m growing every day on my journey to optimal health – I owe it all to OPTAVIA!"
– Regina J.
OPTAVIA client & independent coach
"Now, I have a life without limits. I’m grateful beyond words."
– Kim T.
OPTAVIA client & independent coach
"I found both the key to achieving a healthy weight and the tools to transform my entire lifestyle."
– Jen C.
OPTAVIA client & independent coach
Average weight loss on the Optimal Weight 5 & 1 Plan® is 12 pounds. Clients are in weight loss, on average, for 12 weeks.
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Set your ‘why’ and map your journey
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Connect with your coach and community
With support like this, you can lose more weight than dieting on your own*.
Your personal coach will walk the journey with you. About 90% have been there before as clients themselves.
Thousands of others going through similar journeys
No matter what you are facing, your coach or someone in the community has likely been in your shoes and can help steer you to success.
Already know a coach? Search for your coach
Have a question? Connect with a coach
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"I'm doing this for my future self – It's not about the scale."
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"I broke free from the "I can handle it alone" mentality."
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"My coach and the broader OPTAVIA community are constant pillars of support, reinforcing the importance of connection on this journey."
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"You’re in this program for yourself — but certainly not BY yourself."
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"My coach stood by my side even when I didn’t think I could succeed. She gave me new tools to help get me where I want to be in this journey."
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"I’m a better “everything” because of OPTAVIA. I have one life, and I don’t plan on wasting a single day ... I’ve taken the control back in my life."
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"I’m growing every day on my journey to optimal health – I owe it all to OPTAVIA!"
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"Now, I have a life without limits. I’m grateful beyond words."
*2019 clinical study where participants who had the support of a coach lost up to 10x more weight* than the self-directed group. Based on the results of a 16-week clinical study, those who participated in at least 75% of their 23 assigned OPTAVIA coaching calls lost 15.2 lbs. compared to 6.7 pounds for those participating in fewer calls.
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Simplify your eating habits
Nutrition doesn't have to be complicated. Easy-to-follow, clinically proven plans deliver turnkey nutrition — and help you meet your goals.
Nutrition plans to meet you where you are — and carry you through every stage
*Medical advice, treatment, prescriptions, and the overall practice of medicine must be provided by a licensed healthcare professional. OPTAVIA and its coaches do not engage in or provide any medical services.
Scientifically designed products and self-prepared Lean & Green™ meals work together to make healthy eating second nature.
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Backed by science -
Nutrient-dense products -
Pre-portioned -
No colors, flavors, or sweeteners from artificial sources -
Nutritionally equivalent & interchangeable
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Build lifelong healthy habits
Our proprietary behavior change system is designed to support long-term health, well-being and weight loss success.
Our approach to better health is
backed by 40+ years of scientific and clinical heritage
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Physician Founded -
Scientifically Designed -
Clinically Proven Plans
In-House Experts
Our very own dietitians, researchers and behavior change experts
Scientific Advisory Board
Internationally recognized physicians, academic researchers, nutrition and health-related policy experts
- Recommended by thousands of healthcare providers
- 18 randomized controlled trial publications
- 30+ scientific journal publications
- 20+ research studies
- 60+ peer-reviewed scientific abstracts & publications
as seen on
Digital tools to support your journey
Making a healthy lifestyle second nature is easier with the OPTAVIA app
- Access 200+ recipes
- Track your habits
- Log your Fuelings and Lean & Green meals
- Follow your weight loss
- Map your lifelong journey
My Journey Setup
- Determine your goal and ‘why’
- Connect with your coach
- Build healthy habits
Already know a Coach? Search for your Coach
Have a question? Connect with a Coach
