With You Every Step

Lose the weight and make a healthy lifestyle second nature

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More than just weight loss
It’s lifestyle change

Physician-founded and coach-guided, our lifestyle plans deliver clinically proven health benefits.

We understand the struggle and remove guesswork. Build lifelong healthy habits with our guidance, support and science-backed plans.

Because weight loss works when it’s more than just weight loss.

  • Personal Coach
  • Supportive Community
  • Clinically Proven Plans & Scientifically Developed Products
  • Access to GLP-1 Options (If Clinically Appropriate)*
  • Habits of Health®

1

Set your ‘why’ and map your journey

2

Connect with your coach and community

With support like this, you can lose more weight —up to 10x more— than dieting on your own*.

Your personal coach will walk the journey with you. About 90% have been there before as clients themselves.

Thousands of others going through similar journeys

No matter what you are facing, your coach or someone in the community has likely been in your shoes and can help steer you to success.

  • rolodex profile "I'm doing this for my future self – It's not about the scale."
  • rolodex profile "I broke free from the "I can handle it alone" mentality."
  • rolodex profile "My coach and the broader OPTAVIA community are constant pillars of support, reinforcing the importance of connection on this journey."
  • rolodex profile "You’re in this program for yourself — but certainly not BY yourself."
  • rolodex profile "My coach stood by my side even when I didn’t think I could succeed. She gave me new tools to help get me where I want to be in this journey."
  • rolodex profile "I’m a better “everything” because of OPTAVIA. I have one life, and I don’t plan on wasting a single day ... I’ve taken the control back in my life."
  • rolodex profile "I’m growing every day on my journey to optimal health – I owe it all to OPTAVIA!"
  • rolodex profile "Now, I have a life without limits. I’m grateful beyond words."

*2019 clinical study where participants who had the support of a coach lost up to 10x more weight* than the self-directed group. Based on the results of a 16-week clinical study, those who participated in at least 75% of their 23 assigned OPTAVIA coaching calls lost 15.2 lbs. compared to 6.7 pounds for those participating in fewer calls.

3

Simplify your eating habits

Nutrition doesn't have to be complicated. Easy-to-follow plans deliver interchangeable, balanced nutrition.

Scientifically designed pre-portioned, nutrient-dense products called Fuelings and self-prepared Lean & Green meals work together to make healthy eating second nature.

Fuelings

Nutrient-dense products designed by dietitians, scientists and physicians. Delivered to your doorstep, it’s a hassle-free way to achieve a healthy weight.

24 vitamins & minerals and BC30™ probiotic cultures

High-quality, complete protein

No colors, flavors or sweeteners from artificial sources

Nutritionally equivalent and interchangeable

Never tire of the same flavor with a variety of options, from breakfast classics like apple & cinnamon spiced oatmeal and golden pancakes to hearty dinner classics, shakes, smoothies, bars and more.

View products

Lean & Green Meals

Self-prepared meals created by culinary experts and dietitians backed by a library of hundreds of healthy recipes catered to your tastes and goals.

Lean protein

Non-starchy vegetables

Healthy fats

Eat your Lean & Green any time of the day, even dine out!

Learn more about Lean & Green

4

Build lifelong healthy habits

Our proprietary behavior change system is designed to support long-term health, well-being and weight loss success.

OPTAVIA Plans

Built to support you no matter where you are in your health journey, our lifestyle plans deliver clinically proven health benefits.

Medical Weight Loss Support

Get help from a clinician and GLP–1s

Medical Weight Loss Support

Access to GLP-1 options (if clinically appropriate*) through our collaboration with LifeMD®, nutrient-dense products, personal coaching, habit building and more

Optimal Weight Loss

The path to a healthy weight

Optimal Weight Loss

Jumpstart your optimal weight journey

Healthy Weight Support

For maintenance and beyond

Healthy Weight Support

Manage a healthy weight and work toward optimal health

Our approach to better health is
backed by 40+ years of scientific and clinical heritage

  • Physician Founded
  • Scientifically Designed
  • Clinically Proven Plans

In-House Experts
Our very own dietitians, researchers and behavior change experts

Scientific Advisory Board
Internationally recognized physicians, academic researchers, nutrition and health-related policy experts

How science shapes our program
  • Recommended by thousands of healthcare providers
  • 18 randomized controlled trial publications
  • 30+ scientific journal publications
  • 20+ research studies
  • 60+ peer-reviewed scientific abstracts & publications

as seen on

Shape Magazine logo.
People magazine logo.
Today Show logo.
Womens Health magazine logo.
Popsugar logo.
Habit tracking phone

Digital tools to support your journey

Making a healthy lifestyle second nature is easier with the OPTAVIA app

  • Access 200+ recipes
  • Track your habits
  • Log your Fuelings and Lean & Green meals
  • Follow your weight loss
  • Map your lifelong journey
habit tracking mobile

My Journey Setup

  • Determine your goal and ‘why’
  • Connect with your coach
  • Build healthy habits

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Have a question? Connect with a Coach