OPTAVIA ASCEND is here! New clients can SAVE UP TO 20% off the new GLP-1 Nutrition Support Plan or Optimization Plan

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Weight loss
designed for real life.

How can we help you live your best life?

coach before
coach after

*Average weight loss on the Optimal Weight 5 & 1 Plan® is 12 pounds. Clients are in weight loss, on average, for 12 weeks.

I'm an independent OPTAVIA Coach. Here is my story:

When my doctor, Brenda Izen, wrote me a prescription for blood pressure medicine, I cried. It was the same medicine my mother had taken and she had died the year before from complications of weight related illnesses. Dr Izen told me that she had a program in her office that her patients were losing a lot of weight with and You get to eat 6 times a day!? I had tried everything else. When our family doctor of 20 years suggests something, I had to try it. At 20 pounds down, I realized that finally I had found a program that was working. When I lost 80 pounds, I reached a Healthy Weight. I also lost my job! Dr Izen said, 'that's awesome!? I said, No Brenda, it is not awesome! She invited me to become a Health Coach and now I have helped many people make dramatic improvements in their lives. My transformation has influenced my whole family in ways I never imagined. My husband has lost 81 pounds so far and even my 16 year old son lost 26 pounds, reached a healthy weight, eats other vegetables besides corn and takes a weight training class in high school. And my family in Cleveland has joined us. We have totally changed the mindset of our whole family and this year for Thanksgiving and Christmas, there were healthy choices. I never thought that could happen. The paradigm has shifted. A change has occurred. We have been able to influence our family to have a better awareness of how their choices effect their health and that is truly a blessing. I turned 54 in October and I realized that I feel better now than when I was 30. I have energy and wake up with purpose and enthusiasm. When my family needs me, I can be there for them. My life is my own and I am in control of my health and my finances. The peace of mind I now have is truly priceless. In April of 2011, I will reach my 1 year anniversary at my goal weight. I have a new life!

Built to support every phase and every goal.

We understand the struggle and remove guesswork. Build lifelong healthy habits with our guidance, support and science-backed plans.

Because weight loss works when it’s more than just weight loss.

  • Lose Weight
  • Maintain a Healthy Weight
  • Active Optimal Health

  • Personal Coach
  • Supportive Community
  • Clinically Proven Nutrition Plans
  • Access to GLP-1 Options (If Clinically Appropriate)*
  • Habits of Health®

*Medical advice, treatment, prescriptions, and the overall practice of medicine must be provided by a licensed healthcare professional. OPTAVIA and its coaches do not engage in or provide any medical services.

1

Set your 'why' and map your journey.

2

Connect with your coach and community.

With support like this, you can lose more weight than dieting on your own*.

Your personal coach will walk the journey with you. About 90% have been there before as clients themselves.

Thousands of others going through similar journeys

No matter what you are facing, your coach or someone in the community has likely been in your shoes and can help steer you to success.

  • rolodex profile "I'm doing this for my future self – It's not about the scale."
  • rolodex profile "I broke free from the "I can handle it alone" mentality."
  • rolodex profile "My coach and the broader OPTAVIA community are constant pillars of support, reinforcing the importance of connection on this journey."
  • rolodex profile "You’re in this program for yourself — but certainly not BY yourself."
  • rolodex profile "My coach stood by my side even when I didn’t think I could succeed. She gave me new tools to help get me where I want to be in this journey."
  • rolodex profile "I’m a better “everything” because of OPTAVIA. I have one life, and I don’t plan on wasting a single day ... I’ve taken the control back in my life."
  • rolodex profile "I’m growing every day on my journey to optimal health – I owe it all to OPTAVIA!"
  • rolodex profile "Now, I have a life without limits. I’m grateful beyond words."

*2019 clinical study where participants who had the support of a coach lost up to 10x more weight* than the self-directed group. Based on the results of a 16-week clinical study, those who participated in at least 75% of their 23 assigned OPTAVIA coaching calls lost 15.2 lbs. compared to 6.7 pounds for those participating in fewer calls.

3

Simplify your eating habits.

Nutrition doesn't have to be complicated. Easy-to-follow, clinically proven plans deliver turnkey nutrition — and help you meet your goals.

Nutrition plans to meet you where you are — and carry you through every stage.

*Medical advice, treatment, prescriptions, and the overall practice of medicine must be provided by a licensed healthcare professional. OPTAVIA and its coaches do not engage in or provide any medical services.

Food Image

Scientifically designed products and self-prepared Lean & Green meals work together to make healthy eating second nature.

  • Backed by Science
    Backed by science
  • Nutrient-dense products
    Nutrient-dense products
  • Pre-portioned
    Pre-portioned
  • No colors, flavors, or sweeteners from artificial sources
    No colors, flavors, or sweeteners from artificial sources
  • Nutritionally equivalent & interchangeable
    Nutritionally equivalent & interchangeable

4

Build lifelong healthy habits.

Our proprietary behavior change system is designed to support long-term health, well-being and weight loss success.

Our approach to better health is
backed by 40+ years of scientific and clinical heritage.

  • Physician Founded
  • Scientifically Designed
  • Clinically Proven Plans

In-House Experts
Our very own dietitians, researchers and behavior change experts

Scientific Advisory Board
Internationally recognized physicians, academic researchers, nutrition and health-related policy experts

How science shapes our program
  • Recommended by thousands of healthcare providers
  • 18 randomized controlled trial publications
  • 30+ scientific journal publications
  • 20+ research studies
  • 60+ peer-reviewed scientific abstracts & publications

as seen on

Shape Magazine logo.
People magazine logo.
Today Show logo.
Womens Health magazine logo.
Popsugar logo.
Habit tracking phone

Digital tools to support your journey

Making a healthy lifestyle second nature is easier with the OPTAVIA app.

  • Access 200+ recipes
  • Track your habits
  • Log your Fuelings and Lean & Green meals
  • Follow your weight loss
  • Map your lifelong journey
habit tracking mobile

My Journey Setup

  • Determine your goal and ‘why’
  • Connect with your coach
  • Build healthy habits