Rebuild your
metabolic health

from the inside out with clinically proven results.

coach before
coach after

*Average weight loss on the Optimal Weight 5 & 1 Plan® is 12 pounds. Clients are in weight loss, on average, for 12 weeks.

I'm an independent OPTAVIA Coach. Here is my story:

Shirley's journey to lose 215 lbs began August of 2010. At nearly 400 pounds, resigned to what she thought would be a lifelong struggle with obesity, she found that it really is possible to be set free from emotional eating and other unhealthy habits! By March of 2012, she had lost 215 pounds and found freedom. She says, “It felt like a miracle to me, but I knew that it was just good science, applied in a way that was making my body healthier every day. What's even more exciting is the fact that I'm not afraid that the weight is ever coming back!” Cliff was quick to join her, losing 35 pounds himself. Now it's YOUR turn to create your own story. Are you feeling overweight, tired, or simply unhealthy? You are not alone. Want to improve your own health? Eager to help us in our mission to help create better health in the lives of the people you love? Contact us today. Let’s explore your options and help you create the health and life that is important to you. Your best is yet to be!

Built to support every phase and every goal.

We understand the struggle and remove guesswork. Build lifelong healthy habits with our guidance, support and science-backed plans.

Because weight loss works when it’s more than just weight loss.

  • Lose Weight
  • Maintain a Healthy Weight
  • Achieve Optimal Health

  • Personal Coach
  • Supportive Community
  • Nutrition
  • Habits of Health®

*Medical advice, treatment, prescriptions, and the overall practice of medicine must be provided by a licensed healthcare professional. OPTAVIA and its coaches do not engage in or provide any medical services.

The Science of Metabolic Synchronization™

Our breakthrough science that reverses metabolic dysfunction with a Targeted Reset™.

Science-of-Metabolic-Synchronization.png
Science-of-Metabolic-Synchronization.png

Human connection is our superpower.

Clients lose up to 10x more weight and 17x more fat with a coach by their side.**

Research shows the critical role of support and guidance in making lifestyle changes. Harness the power of togetherness.


Thousands of others going through similar journeys

No matter what you are facing, your coach or someone in the community has likely been in your shoes and can help steer you to success.

  • rolodex profile "I'm doing this for my future self – It's not about the scale."
  • rolodex profile "I broke free from the "I can handle it alone" mentality."
  • rolodex profile "My coach and the broader OPTAVIA community are constant pillars of support, reinforcing the importance of connection on this journey."
  • rolodex profile "You’re in this program for yourself — but certainly not BY yourself."
  • rolodex profile "My coach stood by my side even when I didn’t think I could succeed. She gave me new tools to help get me where I want to be in this journey."
  • rolodex profile "I’m a better “everything” because of OPTAVIA. I have one life, and I don’t plan on wasting a single day ... I’ve taken the control back in my life."
  • rolodex profile "I’m growing every day on my journey to optimal health – I owe it all to OPTAVIA!"
  • rolodex profile "Now, I have a life without limits. I’m grateful beyond words."

*2019 clinical study where participants who had the support of a coach lost up to 10x more weight* than the self-directed group. Based on the results of a 16-week clinical study, those who participated in at least 75% of their 23 assigned OPTAVIA coaching calls lost 15.2 lbs. compared to 6.7 pounds for those participating in fewer calls.

Lifestyle change — for real life.

Our Habits of Health® help you build routines, recognize patterns, facilitate mindfulness and make a healthy lifestyle second nature.

We meet you where you are with a comprehensive metabolic health system laser-focused on improving your healthspan and vitality.

*Medical advice, treatment, prescriptions, and the overall practice of medicine must be provided by a licensed healthcare professional. OPTAVIA and its coaches do not engage in or provide any medical services.

Food Image

Scientifically designed products and self-prepared Lean & Green meals work together to make healthy eating second nature.

  • Backed by Science
    Backed by science
  • Nutrient-dense products
    Nutrient-dense products
  • Pre-portioned
    Pre-portioned
  • No colors, flavors, or sweeteners from artificial sources
    No colors, flavors, or sweeteners from artificial sources
  • Nutritionally equivalent & interchangeable
    Nutritionally equivalent & interchangeable

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Build lifelong healthy habits.

Our proprietary behavior change system is designed to support long-term health, well-being and weight loss success.

Better metabolic health,
backed by decades of science.

  • Physician Founded
  • Scientifically Designed
  • Clinically Proven Plans

In-House Experts
Our very own dietitians, researchers and behavior change experts

Scientific Advisory Board
Internationally recognized physicians, academic researchers, nutrition and health-related policy experts

How science shapes our program
  • Recommended by thousands of healthcare providers
  • 18 randomized controlled trial publications
  • 30+ scientific journal publications
  • 20+ research studies
  • 60+ peer-reviewed scientific abstracts & publications

as seen on

Shape Magazine logo.
People magazine logo.
Today Show logo.
Womens Health magazine logo.
Popsugar logo.
Habit tracking phone

Digital tools to support your journey

Making a healthy lifestyle second nature is easier with the OPTAVIA app.

  • Access 200+ recipes
  • Track your habits
  • Log your Fuelings and Lean & Green meals
  • Follow your weight loss
  • Map your lifelong journey
habit tracking mobile

My Journey Setup

  • Determine your goal and ‘why’
  • Connect with your coach
  • Build healthy habits