A comprehensive metabolic health system.
Designed for results that go beyond the scale.
40+ years of expertise.
Clinical Roots
Physicians pioneer a proprietary structured nutrition program to address obesity in clinical settings.
Science-Backed System
First clinically proven 5 & 1 plan launches — designed by physicians, dieticians and scientists to make weight loss simple and evidence-based.
Coaching + Habits
Behavioral science comes to life with 1:1 coaching and a framework for building healthy habits that last.
Evidence in Action
40+ years of research — and more than 3 million lives impacted — shapes every plan and product.
The research is clear.
We have plans to help meet you where you're at on your journey.
Our 5 & 1 Plan® is clinically proven to deliver quality weight loss that helps improve metabolic health. It works by shifting your body composition through a science-backed nutrition plan that triggers a strong and targeted fat burn.
Powered by our high-quality protein products.1
14% visceral fat reduction.1
98% of lean mass retained during weight loss.1
10x more weight and 17x more fat loss with a coach than those who go it alone.2
*In a clinical study, 98% of lean mass was retained on the Optimal
Weight 5 & 1 Plan® at 16 weeks. In a clinical study,
individuals on the OPTAVIA 5 & 1 Plan experienced a reduction of 14%
adiposity visceral [visceral fat] at 16 weeks.
*Arterburn LM,
et al. Those on the Optimal Weight 5 & 1 Plan® with
support of an OPTAVIA coach successfully lost 10x more weight and
17x more fat than those who tried to lose weight on their own
The company introduced Metabolic Synchronization™, a breakthrough science that reverses metabolic dysfunction with a Targeted Reset™2
**In a clinical study, 98% of lean mass was retained and individuals experienced a reduction of 14% visceral adiposity [visceral fat] on the Optimal Weight 5 & 1 Plan® at 16 weeks.
Designed for results that go beyond the scale.
*2019 clinical study where participants who had the support of a coach lost up to 10x more weight than the self-directed group. Based on the results of a 16-week clinical study, those who participated in at least 75% of their 23 assigned OPTAVIA coaching calls lost 15.2 lbs. compared to 6.7 pounds for those participating in fewer calls.
Our Scientific Advisory Board, alongside our Scientific & Clinical Affairs and Research & Development teams, brings together experts in medicine, nutrition and behavior change.
Vice President of Product Development
VP of Scientific & Clinical Affairs
Registered Dietitian
Principal Scientist
Principal Scientist Healthcare
Senior Director of Research & Development
Decades of work from physicians, scientists and dietitians who've logged the hours in clinics and labs, not just on paper. They've put their names on the research, and have the numbers to back it up.
Millions have experienced real, lasting transformation. At the center of it all? Science. Not just in labs. Not just in journals. But in every choice, every habit, every coaching conversation and every breakthrough along the way.
See our full clinical study